Calvi on the Rocks
Our awesome Festival
Context
Since 2003, UZIK has been orchestrating the Calvi On the Rocks festival, a not to be missed rendez-vous. Each year, thousands of festival-goers meet to live an intense week where sea, sun and music merge from dawn to dusk… And at night, international artists hit the stage while the audience danses under the stars.
Idea
Brand content, digital and event activations make each edition a unique and memorable experience. By always creating new and innovative activations, festival-goers, influencers and journalists alike dive into immersive experiences, bringing them closer to the brands.
Results
The 2018 edition of Calvi On the Rocks gathered 25 000 festival-goers and 280 French and international influencers, generating more than 200 million social impressions.
The audience is the best brand ambassdor
Since the beginning, Calvi On the Rocks has been mixing rhythm, surprises, encounters and scenography, so that artists, festival goers, journalists and Influencers join to create a unique alchemy. All connected, all trend-setters, they are the first ambassadors of the event.
When brand spaces become festival scenes
From the CHANEL stage, with its VIP programme on the Docks, to the Corona boat and the GH.Mumm summer club house, brands do more than just advertise… They become a full part of the festival.
